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Weekly Blog #5 – 3 Reasons UX Design Improves the bottom line of your Business

by | Apr 29, 2020 | 0 comments

Living in this digitally-oriented environment where an estimate of 1.8 billion people worldwide purchases products or services online, modern businesses know that they need to establish a prominent online presence to keep up. 

In between ever-changing algorithms in search engines to optimization, it’s never been more crucial to provide a seamless online experience for customers across the world. 

That’s why user experience (UX) design is more critical than ever as it improves how users interact with websites, applications, and other devices people use daily, making complex actions easy to use. Good design has always brought good news for decades, and the platform has just shifted through the years from traditional print to digital.

With that in mind, the list below explores different ways of integrating a good UX design to your website can boost your bottom line in more ways than one:

Benefit #1: Great UX Design Improves Customer Experience

As established above, the goal of a good UX design is to provide a platform that is aesthetically pleasing, accessible in all devices, and is easy to navigate. User-friendly websites, after all, play a pivotal role in their purchasing decisions.

Research from trusted marketing agency IMPACT finds that a whopping 67 percent of customers are likely to follow your site’s desired actions, whether adding products to their shopping carts or inquiring about your services.  

A convoluted site that is not optimized, on the other hand, has higher bounce rates. This proves that an excellent UX design can boost engagement and increase the chances of converting sales.

Benefit #2: Great UX Design Helps Create the Right Product

Websites are now necessary for all businesses in this day and age. It acts as a storefront that allows customers instant and easy access to helpful information regarding the products or services you offer, which means your digital operations should be open 24/7.

In that regard, a good UX design allows you to stay the saturated market and tight competition afloat by making it possible to uncover and leverage user interfaces to ensure you meet your target audience’s expectations. 

Conducting interviews and usability testing, for instance, can help validate a concept and ensure the project – your website – takes proper shape. This allows you to provide the right product, experience in an engaging setting, allowing you to design an effective marketing strategy for meeting the needs of your users.

Benefit #3: Great UX Design Drive Customer Loyalty

No matter how innovative your product is, providing a frictionless digital experience plays a pivotal role in marketing your branding more than you think. If you have a clunky and cluttered website without any mobile responsiveness, your impressions and credibility will drop exponentially.

On the other hand, creating a positive user experience can evoke emotions, encourage actions, and improve your chances of driving customer loyalty. When they realize you have an excellent product or services after purchasing from your website, it can seal the deal and turn them into advocates for your brand in the long run. 

The Bottom Line: Good UX Design Means Better Business!

UX design is all about providing an interface that is easy to use and visually compelling, both of which are vital pillars of attracting and engaging customers. UX design can also incorporate a cohesive and robust call-to-action, which can boost your leads when done right.

If you’re looking for quality and bespoke UX design services in Epping, we are your best option. Get in touch with us today to see how we can help you turn visits into sales.