Although digital marketing is currently most frequently used and effective marketing in any business, that doesn’t mean that marketers should stop producing print materials for traditional promotions.
Aside from printing posters and paying for an ad in a magazine, businesses can showcase their brand through various business stationeries. Now, you may think that having stationery is unnecessary, but the opposite is true, especially in businesses that run paper trails and practice traditional marketing.
One thing you must remember when making your business stationeries is that you should be consistent with your branding and design. Doing so will help your target audience recognize and remember your brand more effectively.
There are various stationeries that you can use to showcase your branding in this way. Here are a few examples to get you started:
1. Business Cards
A business card comes handy in times that you get to meet a potential business partner or customer. As this contains your brand name, specialization and services, and contact details, it makes it easier for them to recognize and remember your brand. Aside from that, business cards are made to fit in wallets so people can easily access your information.
There are many factors that you should consider when designing your business card, including its type of card stock, size, finish, shape, and style. However, when printing business cards, the first thing you should consider is its design because it should reflect your branding. As you may know, consistent branding is essential in building brand awareness.
Many corporations give out promotional gifts, especially on the first few holidays of the years. They take these as an excellent opportunity to market their brand with little to no effort at all. Some of the promotional gifts they often give are t-shirts, mugs, tote bags, and pens. However, one of the most effective promotional gifts is calendars, as people can display it in their homes or offices throughout the year.
As you can see, calendars make it possible for you to effectively promote your brand and improve your brand awareness without much effort compared to other traditional and online marketing techniques. It is also important to note that many people are more likely to accept and keep promotional calendars due to their use and practicality.
You can also make daily and casual encounters with clients a marketing opportunity using notepads with your logo and branding, which you can hand out to them for notes or reminders.
Like calendars, you can also give these out as promotional gifts for first-time or loyal customers.
Whichever size and shape you make, it would certainly improve your brand visibility and awareness when used correctly and effectively.
4. Flyers and Brochures
Although digital marketing is prevalent today, flyers and brochures remain useful, especially during product launches, sponsored events, or conferences. What is great with flyers is that potential customers can keep them for however long they want and pull them whenever they need your service.
When printing brochures, make sure to follow consistent branding and include all of your contact information. Ensure that customers can easily and quickly connect with you anytime. You may also consider placing a QR code to make it easier for them to get to your website.
Aside from your website, you can also showcase your products through catalogues. The advantage with this is that catalogues can last longer, depending on what type of paper you use. This increased durability makes them more accessible and available to many people.
Make sure that any catalogue you produce has an eye-catching design and that it follows your brand’s image. As you may know, the higher your brand awareness, the more people will go after your brand.
Traditional marketing in the form of business stationeries remains essential today. With these, you can effortlessly market your brand and your products or services to your potential customers and even business partners. Just make sure that you’ll have consistent branding throughout your printed material to make your brand more known and recognizable.
If you are looking for business stationery printing in Epping, get in touch with our team today. We offer various printing services, including business cards and brochures. Aside from that, we can also help design your print material to best interpret and showcase your branding.