Business signages are effective marketing materials that you can use to spread the word about your brand. It is often the first thing that prospective customers will see when they come by your physical location, and it should lay out a good first impression both from afar and up close. If your customers don’t notice your sign or don’t find it agreeable for some reason, chances are high that they won’t even enter your shop!
Business owners sometimes give little attention to their business logo, thinking that it’s not important at all. Even if you’re a small business owner, that doesn’t mean that you can take your business sign for granted. In fact, creating a creative and unique sign greatly impacts your business.
When you want to create a business sign that gives your brand the justice it deserves, here four ways to do so:
1. Begin with a solid plan
It’s always best to exhaust every single possibility before settling on one design and configuration. Depending on your location, it might be a good idea to incorporate weather patterns, lighting conditions, and even other nearby signs. These factors should affect your considerations significantly, as these factors could affect whether or not people will notice your business sign.
2. Invest in robust designs
Excellent design is not something you can learn overnight, nor rely on basic, free-to-use software to handle its creation. Remember that your business sign can effectively make or break your business, and you should invest in the services of an experienced graphic designer.
At the same time, keep in mind that your sign’s text should be readable from far away. An expert graphic designer will know which font sizes and colours will work over specific distances. The costs might surprise you at first, considering that there are cheaper options, but your business only stands to benefit from a well-thought design in the long run.
3. Utilize appropriate materials
You don’t necessarily have to go for the most expensive option, but you wouldn’t want to opt for the cheapest one either. Your choice of material should depend on the factors mentioned in the planning stage. If you’re planning to hang the sign outdoors, then it should be made of sturdy material and a printing solution that will withstand the elements for a long period before it needs to be replaced. If you know that it will be exposed to rain, then you can consider materials that are water-resistant like plastic or vinyl, and stay away from poster papers and cardboards. You may also want to incorporate heavier materials for windy conditions.
If you’re operating after dark, then it should have some source of lighting that will enable customers to see it. This can be in the form of fluorescent lighting, or if you’re feeling creative, glow in the dark ink or neon signages.
4. Proofread your signage
At this point, you’ve invested in a professional designer, made sure that the design stands out, and can be seen from afar. You wouldn’t want to put all of that hard work to waste by making a typographical mistake.
Remember that you want to make a good first impression by making a robust business sign, and nothing destroys the first impression more than a typographical error. It can make your business seem unprofessional, not to mention, incur an added business cost of making a new sign. To prevent this from happening, run the design by a few colleagues to proofread the material before giving the go signal.
Signs are an effective way to send your message across to attract potential customers. Making a creative and unique business sign can make a great impact on your business. This is why you should take your time, and follow the four simple tips mentioned above.
We offer professional printing services in North Weald. We do large format prints and signages for businesses and even brochures for marketing materials. If you are looking to make an appealing business sign, get in touch with us today to see how we can help!